leadership

Eric M. Jackson

Principal & Product Strategist

Eric M. Jackson is a technology executive and strategist who—prior to co-founding Eastside Products Group—played a critical role in building PayPal. Recruited to the payments company by Peter Thiel, Eric designed and implemented PayPal’s revenue model, which enabled it to IPO and reach profitability. An award-winning author and sought-after speaker, Eric has founded venture-backed technology startups and served on the boards of multiple organizations. He has designed SaaS, fintech, and Web3 technologies, and has built multiple AI assistants for business clients. His book, The PayPal Wars, was hailed as a “page turner” by management guru Tom Peters.

Jeff Parker

Principal & Creative Strategist


Designer, writer, strategist, and entrepreneur. In addition to establishing Eastside, Jeff Parker is the co-founder and managing principal of the renowned creative agency, AkinsParker. His teams across four offices — California, Florida, Great Lakes, and Charleston — bring a concept-driven creative approach to work as diverse and distinctive as their clients. Since 2004, the profile of the business has grown to provide insights and expertise to many of the world’s leading organizations including Toyota, Lexus, Tiger Woods, Preferred Hotels, Legoland, Travel+Leisure, Universal Studios, and Irvine Company.

Ashley Bradford

Security & Architecture

Ashley Bradford is a mission-driven entrepreneur and the CEO of Ralston College. Previously, as SVP of Learning Platforms at 2U Inc., he led a global team serving over 75 million users, following the acquisition of his software startup, CritiqueIt. Ashley has founded successful ventures in consumer marketing and investigative technology, and was the Machine Learning cloud architect at i-View Now, which ADT acquired in 2020. His career also includes over a decade developing investigation tools for federal agencies, including the FBI and Secret Service. He lives with his wife in New York.

Joe Farrier

Systems Design

Joe Farrier combines his background in astronautical engineering with his innate systems-thinking mindset to tackle complex challenges across various fields. His career includes engineering leadership at Raytheon, program management at EV startup Fisker Automotive, and entrepreneurship as founder of Ficklewood Ciderworks. Joe brings a unique perspective to innovation and business strategy, excelling at integrating diverse and orthogonal disciplines to navigate complex business environments at multiple scales. He lives with his family in Long Beach, California.

Carson Miller

Software Engineer

Carson Miller is a software engineer focused on creation and deployment of AI assistants. He has a background in both software development and cybersecurity, having previously worked in related roles at Rapid7 and Susquehanna International Group. Carson graduated from Drexel University with degrees in computer science and economics.

Michael Weare

Client Solutions

Michael Weare is a dynamic sales leader with over 15 years of experience in creating tech-centric solutions for clients. He specializes in AI solutions and leveraging customer data to tackle intricate business challenges. Michael holds an MBA from UCLA Anderson and is passionate about using technology to shape the future of business. He resides in the Bay Area with his wife and two children.